The Launch Promo footage dictated the generic look and colours. As a Lead Motion Designer I was responsible for designing and animating most of the elements of the campaign. The graphics were meant to reflect the amazing food and sophistication while trying to retain general appeal.
![](https://cdn.myportfolio.com/9bd7203441d28976235640a73fe482f1/a1fa4fa8ced642690feab3ce997927127d67f2fadb219a327d52fd6d50bf81beada29be0f257b247_rw_1920.jpg?h=ce5f36f03fb3331fae71d1b3706188d5)
Each episode was featuring something special, therefore the GFX had to change accordingly.
Below some examples:
Below some examples:
Art Direction: Alessia Alciator
Lead Designer / 3D / Animator: Andrea Stragapede
Designers / Animators: Laura Mclean, Sam Mcintosh, Daniel Navarro
Lead Designer / 3D / Animator: Andrea Stragapede
Designers / Animators: Laura Mclean, Sam Mcintosh, Daniel Navarro
Winner of a Gold Promaxbda ANZ as Best Promo Campaign (2017).