In its ninth season, MasterChef Australia showcases the brightest new cooking talents. The food takes center stage through exciting challenges, often featuring world famous chefs. The dishes are imaginative, spectacular, theatrical, making audiences around the country wanting more.
The Launch Promo footage dictated the generic look and colours. As a Lead Motion Designer I was responsible for designing and animating most of the elements of the campaign. The graphics were meant to reflect the amazing food and sophistication while trying to retain general appeal.
Each episode was featuring something special, therefore the GFX had to change accordingly. Below some examples:
Art Direction: Alessia Alciator Lead Designer / 3D / Animator: Andrea Stragapede Designers / Animators: Laura Mclean, Sam Mcintosh, Daniel Navarro
Winner of a Gold Promaxbda ANZ as Best Promo Campaign (2017).